Makeup for Beginners: How to Choose (and Use) Mascara

In his ongoing series, James Vincent shows us how to get the best products, right from the start! Even if you’re new to makeup, these tips will help you pick the best formula for you to help you achieve the look you want.

Mascara may be the most universal beauty tool. It’s easy to apply and has an immediately noticeable effect. Even people who don’t consider themselves makeup-wearers tend to use it. Mascara enhances the shape of the eye and makes it look larger by defining the lashes. The market is full of mascaras claiming to have volumizing, thickening, lengthening and fortifying formulas. Every mascara has some benefits—but how do you know which is right for you?

When it comes to choosing the right mascara, consider both the brush and the formulation. Both are equally important to give you the lash you long for.